The Pittsburgh Toy Lending Library is a wonderful and unusual place. It’s a place where you can go with your kids to play on the many toys that they have available – everything from trains to animals to play houses to blocks, large and small, and balls and riding things and climbing things and even little trampolines. Puzzles and books are also available, and there’s an infant play area as well. Popular on hot days, wet day, and cold and snowy, blowy days, there can be just a few people there, or the place can be full of the cacophonous noise of kids at play.
Members can also borrow toys from the lending library, to try out new toys with their kids at home. My own kids loved the puzzles and building block sets, as well as some science experimaent kids for older kids.
When I joined the PTLL when my son was 2, it was love at first sight. I did not have the same reaction when I saw the website, and offered to create a new site for them.
The previous site didn’t have any brading or cohesive design elements to tie everything together with the space itself or any other marketing. It was also underutilized, and didn’t get much traffic or use.
When I mentioned my offer to the Board President at the time, she told me that there was a rebranding effort that had just begun, and put me in touch with the designer who was working on that part. She created the logo and color scheme, and I took it from there.
In this site, I used the Genesis Sixteen-Nine Child Theme with some customizations. The logo graphic on the left was originally set to be the primary user’s Gravatar image, so we needed to change that for this site.
In addition, a custom graphic was created for at the top of the blog page, which was called The Playful Page, which required some changes to the default Genesis template.