- Your customers will appreciate knowing how you are using the data you collect from them, and that you care about your customers’ privacy concerns
- Some countries and US States require privacy policies for websites
Aside from PII you are collecting, there’s other data collected by your Email Marketing service, analytics or site statistics software, marketing pixels and trackers, third-party fonts, video hosting services, and any other third-party service that is integrated with your website.
There are different laws that determine what counts as customer data depending on where you live or do business, or where your website visitors live or are viewing your website from. Some of these laws include:
- California Online Privacy Protection Act of 2003 (“CalOPPA”)
- California Consumer Privacy Act (“CCPA”)
- Nevada Revised Statutes Chapter 603A
- Delaware Online Privacy and Protection Act (“DOPPA”)
- Virginia Consumer Data Protection Act (“VCDPA”)
- Colorado Privacy Act
- General Data Protection Regulation (“GDPR”)
- Personal Information Protection and Electronic Documents Act (“PIPEDA”)
- Quebec Bill 64
- Australia Privacy Act of 1988
- Who the information is shared with – This is not necessarily who you are intentionally sharing it with, such as directly giving another business/marketer access to subscriber information. This could also include email marketing services or marketing platforms or site statistics and analytics services that are receiving data about users from your site.
- GetTerms.io is another option. I actually used their service before I found out about Termageddon. Their paid policy, which I have used, also requires you to answer a series of questions to customize the policy to your specific needs.
- Consult an attorney – if you’re not comfortable using a service like those listed above, you could consult an attorney familiar with this area of law.