This is the third post in my Get Set-up for Success series.
I can’t tell you how many times I’ve gone to someone’s website and have found clearly outdated content. I don’t mean old blog posts about things that were relevant when they were published. I’m talking about things that should be evergreen content that are clearly outdated.
For instance, there’s an online teleconference that happens about twice a year. I was trying to find info about when the next one was happening and when the call for speakers would be open, and all I could find was the schedule and deadlines for the event that was 4 months ago. I found this to be very frustrating, and even if I had only wanted to know when it was going to be as an attendee, it was unfortunate to have found old content. One thing I think this person could have done would have been to include a message at the top of the page saying that the past event was over, the next one was being planned for X date, and then maybe keep the old event info up as an example of what past events are like, or simply remove it all for the time being so it’s not confusing to visitors. I feel like this would have been more helpful to that audience.
Even if you’re not planning regular events, it’s important to review the content on your website once in a while to make sure its still correct and relevant. Here’s a quick little checklist you can use:
- Review your Contact page: Try out your contact form and make sure it works as expected. Is the phone number/email/address/whatever listed on your contact page and/or footer still correct?
- Review your About page: Is your About page what you want it to be? Does your picture/experience/credentials/story need to be updated?
- Review Products and Services: Are the prices listed on your services/products still correct? If any service or product is listed in more than one place, do the prices and descriptions agree with each other? (I talked about this more in my last post in this series.)
- Review the links on your site: You can use a plugin like Broken Link Checker plugin that will crawl the links on your site on a periodic basis to make sure they are working, so you’re not sending your visitors to dead ends and don’t have broken images on your site. (This plugin can be resource heavy so it might be a good idea to deactivate and remove it after you’ve run it so it doesn’t drag on your system resources.)
- Review your blog posts: If any content is outdated, edit the post and put updated information at the end, or simply say “Edit: This content may be outdated.” and make a plan to update the information later, either in a new post, or by updating the original post.
- Does all of your content have the right voice for your audience? Does all of your content support your current goals? If not, adjust it so that it does.
This is also a good time to look at things like your Google Analytics or Google Search Console reports, SEO reports, or any other traffic reports that can help you learn where your traffic is coming from, what they are coming to your site for the most, and how they are reacting to it. (If you don’t already have Google Analytics on your site, don’t worry – I’ll be covering that in the next post in this series.)
If SEO scares you, I recommend taking a look at the offerings of Megabolt Digital. She has a SEO Starter Kit that you can check out for free that is a great starting point for understanding SEO and getting started with your SEO strategy. There is great content in this resource, and it’s not written in a super techy or hard to understand way.
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