No, I’m not talking about texting on your phone. What I’d actually like to discuss is text vs. HTML eNewsletters.
Being the web designer aficionado that I am, my tendency was to stick with HTML eNewsletters. But I’ve had a revelation of sorts recently.
Every evening, I snuggle into bed and use my Blackberry to tick my way through the days’ emails that I didn’t get to, usually eNewsletters, to see what pearls of wisdom the world has for me. What I’ve noticed is that trying to read HTML-based eNewsletters on my BB can be a pain in the butt after wading through all of the coding. And while I generally prefer to work in the code of an HTML page, this is not that enjoyable on a small screen. Because of this, I’m now leaning more towards text-based eNewsletters. Sure, they may not be as pretty, but are definitely more functional and available to a wider audience.
Maybe the right answer lies somewhere in between, with using alternative CSS stylesheets for small screen browsers. But I’m curious – what’s your opinion and/or preference?