“Social” has become a bit of a buzz word over recent times. Social networking. Social media. Social bookmarking. Social marketing. Social responsibility. And the latest that I’ve heard – Social shipping.
Social shipping is a term I first came across on the Smashing Magazine website on the post about their upcoming book. Here’s how they put it:
We want to make the book affordable to everyone and therefore are subsidizing shipment of the book worldwide. However, shipping costs are extremely high to some parts of the world. Please help us minimize these shipping costs for folks who are worse off by voluntarily paying more for the shipping of your copy. This is what we call “social shipping.”
Cool idea, huh? What do you think?