Having images on your site makes it a lot easier to read. We are visual people, and images should be used to help the reader understand your content or relate to it in some way. Pictures and other graphics also make your content seem less daunting. When your visitors come to your site and there …
A few weeks ago, I wrote about getting your site set up on Google Analytics because of the wealth of free information available from that source. This week, I’m going to show you how to get your site connected with Google Search Console. This post is part of the WordPress Weekend Projects series. In this …
This post is part of the WordPress Weekend Projects series. In this series, you will find bite-size tips to enhance, secure, or optimize your website. Each tip should take an hour or less, and can be done without interrupting your precious weekend time too much. See all of the WordPress Weekend Projects posts at https://beyondtheoffice.com/blog/wordpress-weekend-projects. Today’s Weekend …
This post is part of the WordPress Weekend Projects series. In this series, you will find bite-size tips to enhance, secure, or optimize your website. Each tip should take an hour or less, and can be done without interrupting your precious weekend time too much. See all of the WordPress Weekend Projects posts at https://beyondtheoffice.com/blog/wordpress-weekend-projects. Today’s Weekend …
Google Analytics is a great free service that allows you to track information about your website visitors and learn more about their behavior while they’re on your website, and how they got there. There’s a treasure trove of information available, and the only thing that’s required to get it is a YouTube account. I’ve split …
I’ve had this idea rattling around in my brain for a while, and decided that 2018 is the year to make it happen. What’s the big idea, you ask? WordPress Weekend Projects! The idea behind WordPress Weekend Projects is to provide a series of bite-size tips to enhance, secure, or optimize your website. I know that …
Your website is only as safe as your last good backup… Thanks for checking out my talk at WordCamp Lehigh Valley. I am passionate/slightly neurotic about backups, mostly because I’ve seen lots of cases where bad things happen to good websites because they don’t have a good recent backup of their site. Enjoy the slides, and …
I was at a business growth workshop one time and was asked by a professional photographer at the end of it, “With all of the DIY website builders available these days, do I really need to hire a professional website developer?” I spun the question around and said to him, “Well, with all of affordable …
1 – Not making regular backups. Even if you correct all of the things listed above, your website could still get hacked. Or your webhost could crash. Or you could update a plugin or theme that breaks your site – nothing’s infallible. Having current backups will help you recover more quickly in the event that …
As part of their continued effort to make mobile internet usage more user-friendly, Google changed their search algorithm to penalize pages that have “instrusive interstitials,” which refers to popups and popovers that cover the majority of the visible area. “They can frustrate users because they are unable to easily access the content that they were …
“Do I really need an SSL certificate for my website?” This is one of those questions that I’m hearing a lot more often from my clients. Typically, they’ve heard a rumor or something from a friend of a friend and are confused about it all. Strictly speaking, the only time you need an SSL certificate is …
According to a recent report from Pew Research Center, 77% of all American own a smartphone. When they first surveyed smartphone ownership conducted in 2011, that percentage was only 35% – that’s a fairly significant jump in only 6 years. An August 2016 blog post from Search Engine Land state that Google reports indicated that …
The Genesis Framework is one of the most popular for WordPress. They have a ton of great-looking child themes just waiting for you to add your own creative flair and create a fantastic website. I’ve even used them for some clients as a starting point for their site. One of my favorite “hidden features” of …
If you have a WordPress site, you may have gotten a notification from your website or your hosting company when there’s an update available for WordPress. Many people ignore these update notifications. Here’s why you shouldn’t. Security It’s important to keep your website software updated to help prevent security holes that could allow unauthorized access …
Sitemaps are useful for your website for a number of reasons, but mostly to help search engines find all of the fabulous content on your website. While it’s possible to create an XML Sitemap by hand, there are several handy tools that make it easy for anyone to create a sitemap for their website. Below …