Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. 1. Reserve your username across all platforms Reserve all your usernames across all the social media …
Write a How-To post Walk-throughs, tutorials and how-to’s tend to do very well online. How many times have you done this: We’ve all done it – gone to Google (or your favorite other search engine) and started typing “How to…” into the search box. I’ve done this with repairing things on my car, fixing things …
Someone asked in a Facebook group I’m in how to make a private page for multiple users to access without using a full-blown membership plugin and without using one shared password-protected page. I had done something like this recently for a project and wanted to share how to do it. It only requires two plugins …
I was asked recently to “brain dump” my thoughts and experiences about organizing a WordCamp and I thought some of you might find this helpful, too. I was Co-Organizer of WordCamp Pittsburgh in 2016, and Organizer of WordCamp Pittsburgh 2017 & 2018. All of this is as correct as I can make it as of …
One of the under-recognized groups that are being affected by social distancing, stay at home orders, and shelter in place orders is small business owners. The reasons these various orders can affecting these businesses are varied and include things their customer base not being able to get to them, or conserving spending because of an …
This isn’t my standard sort of post, but I feel like a lot of you might be in the same place I am, with kids at home from school because of social distancing initiatives, and you might potentially be at a loss at how to fill their time (especially if you’re trying to get work …
Creating content is a never-ending part of running an online business. Everything is content – web page content, blog posts, newsletters, social media content. Maybe you’ve even got video and/or podcast content in the mix. Then, when you try to follow the marketing advice of creating/sharing content regularly, it can seem very overwhelming. But there’s …
Marketing funnels are one of the best ways to help generate leads while you are off doing other things – working with your customers, playing with your family, vacationing, sleeping – whatever. Funnels help you to connect with your audience without having to send every email individually. Exploring the funnel Basically, the idea of a …
Websites are not a set-it-and-forget-it marketing channel, but I feel like a lot of business owners treat them like they are, especially in a service-based business. At least once a year, I recommend that you take a look at the products/services that you have listed on your site and make sure they are still relevant, …
Why should I backup my WordPress website? “…My host does that for me.“ Sometimes I hear people ask this question, usually because they have a website hosting service that does backups for them. But these services are not infallible – and if something does happen, you’ll be very glad you have your own backup. And …
Running a business online means there’s a lot of pieces that need to fit together to make everything work – and as smoothly as possible, so we business owners are not spending our days in tools and integrations instead of working with our customers and using our gifts. So, I now present a listing of …
With many things, one can adopt a “if it ain’t broke it, don’t fix it” mentality. But, it’s not always easy to know when your website is broken and is need of fixing. I’ve compiled a list of some of the more common issues you may be facing with your website that could indicate it’s …
Gutenberg is the new editor for WordPress that was released with WordPress version 5.0 in December 2018. It’s an entirely different editing experience and has been confusing and frustrating many people in the WordPress community. The plugin has been available for testing as a plugin since development on it began. This allowed WordPress users to …
If your website is slow to load, you probably want to look at some ways to improve your website loading time. Website load time is used as a ranking factor by search engines, and studies have shown that people will leave a website if it doesn’t load in 2-3 seconds. While the specific plugin solutions …
Having a website that loads fast is important. And having images on your site to break up the text is important. So what do you do when the images that are supposed to enhance the visitor’s experience on your site are actually causing a less-than-ideal experience by making the site take longer to load. Well, …