According to a recent report from Pew Research Center, 77% of all American own a smartphone. When they first surveyed smartphone ownership conducted in 2011, that percentage was only 35% – that’s a fairly significant jump in only 6 years.
An August 2016 blog post from Search Engine Land state that Google reports indicated that greater than 50% of global search queries are from mobile devices.
And if you want a bunch more stats on mobile marketing, check out this blog post (but finish reading this one, first.)
So, now I have to ask you – is your website mobile-friendly?
If your answer was “I don’t know,” then test it out at https://search.google.com/search-console/mobile-friendly.
Why is it important for your website to be mobile-friendly?
Beginning in April 2015, Google changed their algorithm to show mobile-friendly websites higher in search results that originated on mobile devices. If people are searching for a restaurant or coffee shop or service provider from their mobile devices, then Google wants to make sure they’re going to see a web page that renders well on their device. If you are a local service business, having a website that’s not responsive or mobile-friendly, you could be missing out on business and potential customers.
So what can you do?
Well, if you tested your site with that link I gave you up there, Google has some suggestions of things you can do to optimize your site for mobile traffic. If you have a WordPress site, you can switch to a responsive theme (make sure you do a backup first.) or use a mobile plugin. Switching themes can be tricky sometimes, depending on the theme you started with and what you’re switching to. If it’s been a while since you’ve done (or redone) your site, it might be time to discuss redeveloping your website to make sure it’s optimized for both mobile devices and your target audience.
Latest posts by Terri Orlowski (see all)
- 6 Things You’re Doing Wrong with Your WordPress website - April 13, 2017
- Are your pop-ups affecting your search ranking? - January 17, 2017
- Yes, You really do need an SSL certificate - January 3, 2017