John Jantsch, marketing guru and founder of DuctTape Marketing, has come up with an ingenious way to stimulate the economy – an initiative he calls Make-a-Referral-Week.
Make-a-Referral-Week takes place March 9 through 13, 2009. The goal to generate 1,000 referrals to 1,000 small businesses as a testament to both the power of referrals and the power of small business in the nation’s economy. This week-long virtual event also will feature daily educational programs that show small-business owners how to put referral marketing to work for them.
According the www.makeareferralweek.com, “The week long virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing. Featured guest experts include Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now, Andy Sernovitz, author of Word of Mouth Marketing, Guy Kawasaki, author of Reality Check, Rich Sloan, author of StartUpNation, Anita Campbell, publisher of Small Business Trends, Scott Allen, author of the Virtual Handshake, John Jantsch, author of Duct Tape Marketing, Scott Ginsberg of Nametag TV, Michael Port, author of the Contrarian Effect and Book Yourself Solid, Susan Solovic Wilson, founder of SBTV.com and Pam Slim, author Escape from Cubicle Nation.”
I have personally seen the wonder of referrals first-hand. Most of my business comes from word-of-mouth and referrals, and I am truly grateful. I’m looking forward to next week to help John in his efforts to stimulate the economy.
With that in mind, I’d love to know what kind of client or customer you are looking for. I just might know somebody that I can refer to you! I invite you to leave a comment with your target customer and to reach out to your network and see who else you can help out during Make-a-Referral-Week!