It seems that one of the biggest things that trips up people new to the social networking adventure is the difference between an individual profile and a Fan Page on Facebook. Let’s take a few minutes to try to straighten that out.
When you sign up for Facebook, you create a profile. A profile should only be for an actual human person – not a mascot, dog, cat, iguana, or spiritual being. This is where you connect with people you know – your friends. You share stuff with them, they share stuff with you and everyone’s happy. Here’s my Facebook profile. Now, if you decide you want to be friends with me, please take time to introduce yourself and tell me you stopped by here first, so I know who you are.
If you have a business or volunteer or non-profit group or church (or WoW Guild), and you want it to have a presence on Facebook, then you need to create a Fan Page. For most, the hardest part of creating a Fan Page is figuring out how to get to them. If you look at the bottom of your browser window, just above your Start bar (for PCs) or Dock (for Macs), there’s a little Facebook toolbar. One of the last icons kind of looks like a blue speech bubble on top of a green speech bubble. If you mouse over it, it should say “Ads & Pages” – click it.
From this page, you have the option to create a new Fan Page for your business/organization/guild. Choose the name carefully, as you can’t change it once it’s been chosen. From there, just enter the basic information that’s requested and upload a picture. Then, tell all your friends (or, at least, those that might be interested) about this fabulous new page so that they can become Fans of it, as well.
Stay tuned for more info on how to use & love you Facebook Fan Page. Got a specific question about Facebook or other social networks? Leave me a comment and let me know…