User-Friendly Websites

The web used to be a great land of “build it and they will come” options. However, the proliferation of websites for every business venture means that your customers have many more options than ever before. A simple search for the topic of choice will direct an interested party to hundreds of websites. If yours …

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Branding Downloads

How many times have you downloaded a report, white paper, or other “freebie” from a website and when the PDF is saved on your computer, the file name that comes with it is something like “SEO White Paper,” that doesn’t tell you, at first glance, where the file came from? Sure, one could rename the …

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Women: Be Awesome!

One of the more interesting discussions at PodCamp Boston was not scheduled – which is the great thing about PodCamp. It was a mostly impromptu and ad-hoc discussion about women in social media. I joined the discussion about halfway through, as I had started out elsewhere, but was encouraged to join the discussion on the …

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Podcasting with care

One of the great sessions that I attended at PodCamp Boston 4 was about Podcasting, led by Guido Stein. Guido covered many great tech tips about podcasting, from Recording to Editing to Posting and Interacting with your listeners. All of Guido’s great tips are available online. One of the things that was discussed is the …

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Backup the backup

We all know the importance of routinely backing up our important files, right? Software systems and online services abound that make this seamless and easy for you. But what happens when your backup fails? It is important to have two backup systems. Ideally, one should be on site and one should be off. Use archiving …

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Hello, World!

If you’ve ever taken a programming class, you may know that “Hello, World!” is traditionally the first project that you create. Even blogs, as installed on your server, come with the default “Hello, World!” initial post. Well, I’ve decided to stick with the tradition. This, my inaugural blog post, shall remain entitled “Hello, World!” Web-savvy …

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