5 pages visitors look for on a website

One of the most comment questions that I get from new web development clients is about what kind of information to include on their brand-new website. Specifically, they want to know what pages and information their visitors will expect to be able to find. Here’s the top 5 pages or information areas that I recommend …

Read more

Branding Downloads

How many times have you downloaded a report, white paper, or other “freebie” from a website and when the PDF is saved on your computer, the file name that comes with it is something like “SEO White Paper,” that doesn’t tell you, at first glance, where the file came from? Sure, one could rename the …

Read more

Podcasting with care

One of the great sessions that I attended at PodCamp Boston 4 was about Podcasting, led by Guido Stein. Guido covered many great tech tips about podcasting, from Recording to Editing to Posting and Interacting with your listeners. All of Guido’s great tips are available online. One of the things that was discussed is the …

Read more

Word 2007 – Saving as Word 2003 or previous

This question recently came up, so I thought I’d put a quick how-to up here for future reference. Basically, there are two ways you can do this – by individual document, or change the default file format to Word 97-2003 compatible. Save individual document as Word 2003 format Click on the Office icon button in …

Read more

Backup the backup

We all know the importance of routinely backing up our important files, right? Software systems and online services abound that make this seamless and easy for you. But what happens when your backup fails? It is important to have two backup systems. Ideally, one should be on site and one should be off. Use archiving …

Read more

Balancing Customer Service & Business Goals

One of the hardest parts of running a business is making sure that your customers are happy with the product or service that you provide. And finding this out isn’t always easy. Try these tips to help ensure your customers are happy. Or, at least, that they’ll tell you when they’re not. Why customers leave? …

Read more

Do what you like… and what you're good at.

You’d think, perhaps, by now, that certain things would no longer shock me and yet daily I stumble across websites that make me want to cry. Or fix it. Or just leave. If any of these websites was one that I had navigated to hoping to purchase something, they definitely just lost a sale. And …

Read more

Hello, World!

If you’ve ever taken a programming class, you may know that “Hello, World!” is traditionally the first project that you create. Even blogs, as installed on your server, come with the default “Hello, World!” initial post. Well, I’ve decided to stick with the tradition. This, my inaugural blog post, shall remain entitled “Hello, World!” Web-savvy …

Read more

beyond the office uses Accessibility Checker to monitor our website's accessibility.