Drive-by Social Networking

Are you a victim of drive-by Social Networking? Or, worse yet, are you a perpetrator of this mideed? Drive-by Social Networking is my term for those that send you connection requests on LinkedIn with the default “I’d like to add you to my network” message. With this method, you (as the recipient) have three options: …

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My Favorite Twitter Tools (and how I use them)

Twitter Fox TwitterFox is a Firefox plugin that helps you manage your Twitter account. Once installed, it sits in the bottom right corner of your browser window. The interface has tabbed displays to show your entire Twitter stream, your @ replies (Mentions) and your direct messages.  It’s very easy to use, and makes retweeting only …

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User-Friendly Websites

The web used to be a great land of “build it and they will come” options. However, the proliferation of websites for every business venture means that your customers have many more options than ever before. A simple search for the topic of choice will direct an interested party to hundreds of websites. If yours …

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Butcher, Baker, Candlestick maker: branding services

I was looking through the directory tonight for a professional organization, and was struck by how many people have multiple service angles that don’t seem to have anything to do with each other. The case that sticks out most in my head is the builder, remodeler, Certified Green building specialist and Quickbooks consultant – really? …

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5 pages every business website should have

Services/Products– Don’t just list them; describe them! Tell your customers how each product or service is going to help them, what they’re going to gain from purchasing it, and why they should buy it from you, specifically. What about your product or service is different, better or more effective? Solutions – Now that you’ve described …

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5 pages visitors look for on a website

One of the most comment questions that I get from new web development clients is about what kind of information to include on their brand-new website. Specifically, they want to know what pages and information their visitors will expect to be able to find. Here’s the top 5 pages or information areas that I recommend …

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Branding Downloads

How many times have you downloaded a report, white paper, or other “freebie” from a website and when the PDF is saved on your computer, the file name that comes with it is something like “SEO White Paper,” that doesn’t tell you, at first glance, where the file came from? Sure, one could rename the …

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Women: Be Awesome!

One of the more interesting discussions at PodCamp Boston was not scheduled – which is the great thing about PodCamp. It was a mostly impromptu and ad-hoc discussion about women in social media. I joined the discussion about halfway through, as I had started out elsewhere, but was encouraged to join the discussion on the …

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Podcasting with care

One of the great sessions that I attended at PodCamp Boston 4 was about Podcasting, led by Guido Stein. Guido covered many great tech tips about podcasting, from Recording to Editing to Posting and Interacting with your listeners. All of Guido’s great tips are available online. One of the things that was discussed is the …

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Word 2007 – Saving as Word 2003 or previous

This question recently came up, so I thought I’d put a quick how-to up here for future reference. Basically, there are two ways you can do this – by individual document, or change the default file format to Word 97-2003 compatible. Save individual document as Word 2003 format Click on the Office icon button in …

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Backup the backup

We all know the importance of routinely backing up our important files, right? Software systems and online services abound that make this seamless and easy for you. But what happens when your backup fails? It is important to have two backup systems. Ideally, one should be on site and one should be off. Use archiving …

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Balancing Customer Service & Business Goals

One of the hardest parts of running a business is making sure that your customers are happy with the product or service that you provide. And finding this out isn’t always easy. Try these tips to help ensure your customers are happy. Or, at least, that they’ll tell you when they’re not. Why customers leave? …

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Do what you like… and what you're good at.

You’d think, perhaps, by now, that certain things would no longer shock me and yet daily I stumble across websites that make me want to cry. Or fix it. Or just leave. If any of these websites was one that I had navigated to hoping to purchase something, they definitely just lost a sale. And …

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Hello, World!

If you’ve ever taken a programming class, you may know that “Hello, World!” is traditionally the first project that you create. Even blogs, as installed on your server, come with the default “Hello, World!” initial post. Well, I’ve decided to stick with the tradition. This, my inaugural blog post, shall remain entitled “Hello, World!” Web-savvy …

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