Do I have to do social media?

Do I have to do social media?

I had a talk today with a client who had booked a social media consultation. She had said she wanted to figure out how to use social media, and what would be the easiest/simplest way for her to do it. We started the conversation with a discussion about her blog project, and its history. She …

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10 Quick Social Media Marketing Tips

10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. 1. Reserve your username across all platforms  Reserve all your usernames across all the social media …

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Look out world – she’s starting a podcast!

I’ve been listening to a lot of podcasts lately while I work. I’m one of those people that can’t work in silence – the silence is actually distracting to me. So I work in coffee shops, or have the TV on in the background, or the radio, or, duh, podcasts. Listening to podcasts while I …

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Google Authorship: Gone but should it be forgotten?

About a year or so ago, I noticed a lot of webby bloggers talking a lot about Google Authorship – how to set it up on your site, the benefits, the pitfalls of incorrect configuration, all kinds of stuff. I investigated a bit, since I wasn’t terribly familiar with it, and was intrigued with the …

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Save Facebook posts for later review.

It never fails – I’m scrolling through my Facebook stream and I see an article that I want to read, but know I don’t have time to read it just then. Sometimes I take a screenshot, so I can go back to the Page or Profile that posted it to find it later. Sometimes I …

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Getting Started With Social Media

The other night, hubby and I were talking about a new business venture he wanted to start – an actual, physical business that would require a decent amount of square footage, parking, and lots of startup inventory. A comic book store, to be more specific. And we discussed how the key to the success of …

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Doing social media wrong

Right now, in my LinkedIn inbox, I have 10 invitations to connect that I will not be accepting. Half of them are from Social Media experts/managers, and the rest are from coaches, business strategists, and marketing professionals. This is the reply that I’m going to send to them: You’re doing it wrong. You sent me …

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Podcamp Rocked Pittsburgh

Last weekend was one of the most anticipated weekends of the year for many Pittsburgh-area geeks – PodCamp Pittsburgh 6. If you’ve never heard of or been to a PodCamp, here’s the official description of what it’s all about from the PodCamp Pittsburgh website: “PodCamp Pittsburgh is a social, new media un-conference. PodCamp Pittsburgh is …

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Finding time for social media: blogging by (smart)phone

One of the most frequent questions that I hear from business owners and busy professionals is about finding time to actually do social media stuff. Today, I’m going to share my how-to secret with you. I usually do my blogging while I’m standing in line at the store or waiting at the bus stop for …

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Podcast Tips 1

Over the summer, I had the pleasure of attending PodCamp Boston. One of the first presenters that I listened to was Guido Stein, passing on some tips to getting started in podcasting. There are more of the technical than creative vein, but good stuff, nonetheless. Recording Audio GarageBand is great. Sadly, only available for Macs. …

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Facebook Profile vs. Fan Page

It seems that one of the biggest things that trips up people new to the social networking adventure is the difference between an individual profile and a Fan Page on Facebook. Let’s take a few minutes to try to straighten that out. When you sign up for Facebook, you create a profile. A profile should …

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My Favorite Twitter Tools (and how I use them)

Twitter Fox TwitterFox is a Firefox plugin that helps you manage your Twitter account. Once installed, it sits in the bottom right corner of your browser window. The interface has tabbed displays to show your entire Twitter stream, your @ replies (Mentions) and your direct messages.  It’s very easy to use, and makes retweeting only …

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Social media marketing: first be social!

I love when I hear conversations about social media that contain complaints about a lack of response to marketing messages. Too often, it seems, people tend to focus on marketing and not the social part of it all. Social media is about building communities and developing relationships. Yes, there is currently a large commercial component …

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Social Shipping?

“Social” has become a bit of a buzz word over recent times. Social networking. Social media. Social bookmarking. Social marketing. Social responsibility. And the latest that I’ve heard – Social shipping. Social shipping is a term I first came across on the Smashing Magazine website on the post about their upcoming book. Here’s how they …

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Women: Be Awesome!

One of the more interesting discussions at PodCamp Boston was not scheduled – which is the great thing about PodCamp. It was a mostly impromptu and ad-hoc discussion about women in social media. I joined the discussion about halfway through, as I had started out elsewhere, but was encouraged to join the discussion on the …

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