Do I have to do social media?

I had a talk today with a client who had booked a social media consultation. She had said she wanted to figure out how to use social media, and what would be the easiest/simplest way for her to do it. We started the conversation with a discussion about her blog project, and its history. She …

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10 Quick Social Media Marketing Tips

10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. 1. Reserve your username across all platforms  Reserve all your usernames across all the social media …

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Podcamp Rocked Pittsburgh

Last weekend was one of the most anticipated weekends of the year for many Pittsburgh-area geeks – PodCamp Pittsburgh 6. If you’ve never heard of or been to a PodCamp, here’s the official description of what it’s all about from the PodCamp Pittsburgh website: “PodCamp Pittsburgh is a social, new media un-conference. PodCamp Pittsburgh is …

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Podcast Tips 1

Over the summer, I had the pleasure of attending PodCamp Boston. One of the first presenters that I listened to was Guido Stein, passing on some tips to getting started in podcasting. There are more of the technical than creative vein, but good stuff, nonetheless. Recording Audio GarageBand is great. Sadly, only available for Macs. …

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Facebook Profile vs. Fan Page

It seems that one of the biggest things that trips up people new to the social networking adventure is the difference between an individual profile and a Fan Page on Facebook. Let’s take a few minutes to try to straighten that out. When you sign up for Facebook, you create a profile. A profile should …

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Social Shipping?

“Social” has become a bit of a buzz word over recent times. Social networking. Social media. Social bookmarking. Social marketing. Social responsibility. And the latest that I’ve heard – Social shipping. Social shipping is a term I first came across on the Smashing Magazine website on the post about their upcoming book. Here’s how they …

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Women: Be Awesome!

One of the more interesting discussions at PodCamp Boston was not scheduled – which is the great thing about PodCamp. It was a mostly impromptu and ad-hoc discussion about women in social media. I joined the discussion about halfway through, as I had started out elsewhere, but was encouraged to join the discussion on the …

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Podcasting with care

One of the great sessions that I attended at PodCamp Boston 4 was about Podcasting, led by Guido Stein. Guido covered many great tech tips about podcasting, from Recording to Editing to Posting and Interacting with your listeners. All of Guido’s great tips are available online. One of the things that was discussed is the …

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