I had a talk today with a client who had booked a social media consultation. She had said she wanted to figure out how to use social media, and what would be the easiest/simplest way for her to do it. We started the conversation with a discussion about her blog project, and its history. She …
Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. 1. Reserve your username across all platforms Reserve all your usernames across all the social media …
I’ve been listening to a lot of podcasts lately while I work. I’m one of those people that can’t work in silence – the silence is actually distracting to me. So I work in coffee shops, or have the TV on in the background, or the radio, or, duh, podcasts. Listening to podcasts while I …
About a year or so ago, I noticed a lot of webby bloggers talking a lot about Google Authorship – how to set it up on your site, the benefits, the pitfalls of incorrect configuration, all kinds of stuff. I investigated a bit, since I wasn’t terribly familiar with it, and was intrigued with the …
It never fails – I’m scrolling through my Facebook stream and I see an article that I want to read, but know I don’t have time to read it just then. Sometimes I take a screenshot, so I can go back to the Page or Profile that posted it to find it later. Sometimes I …
The other night, hubby and I were talking about a new business venture he wanted to start – an actual, physical business that would require a decent amount of square footage, parking, and lots of startup inventory. A comic book store, to be more specific. And we discussed how the key to the success of …
Right now, in my LinkedIn inbox, I have 10 invitations to connect that I will not be accepting. Half of them are from Social Media experts/managers, and the rest are from coaches, business strategists, and marketing professionals. This is the reply that I’m going to send to them: You’re doing it wrong. You sent me …
Last weekend was one of the most anticipated weekends of the year for many Pittsburgh-area geeks – PodCamp Pittsburgh 6. If you’ve never heard of or been to a PodCamp, here’s the official description of what it’s all about from the PodCamp Pittsburgh website: “PodCamp Pittsburgh is a social, new media un-conference. PodCamp Pittsburgh is …
One of the most frequent questions that I hear from business owners and busy professionals is about finding time to actually do social media stuff. Today, I’m going to share my how-to secret with you. I usually do my blogging while I’m standing in line at the store or waiting at the bus stop for …
Over the summer, I had the pleasure of attending PodCamp Boston. One of the first presenters that I listened to was Guido Stein, passing on some tips to getting started in podcasting. There are more of the technical than creative vein, but good stuff, nonetheless. Recording Audio Recording Options There are many ways to get …
It seems that one of the biggest things that trips up people new to the social networking adventure is the difference between an individual profile and a Fan Page on Facebook. Let’s take a few minutes to try to straighten that out. When you sign up for Facebook, you create a profile. A profile should …
I love when I hear conversations about social media that contain complaints about a lack of response to marketing messages. Too often, it seems, people tend to focus on marketing and not the social part of it all. Social media is about building communities and developing relationships. Yes, there is currently a large commercial component …
“Social” has become a bit of a buzz word over recent times. Social networking. Social media. Social bookmarking. Social marketing. Social responsibility. And the latest that I’ve heard – Social shipping. Social shipping is a term I first came across on the Smashing Magazine website on the post about their upcoming book. Here’s how they …
One of the great sessions that I attended at PodCamp Boston 4 was about Podcasting, led by Guido Stein. Guido covered many great tech tips about podcasting, from Recording to Editing to Posting and Interacting with your listeners. All of Guido’s great tips are available online. One of the things that was discussed is the …