What can you do if your business is slow right now?

What can you do if your business is slow right now?

One of the under-recognized groups that are being affected by social distancing, stay at home orders, and shelter in place orders is small business owners. The reasons these various orders can affecting these businesses are varied and include things their customer base not being able to get to them, or conserving spending because of an …

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How to repurpose your content for maximum exposure and less stress

How to repurpose your content for maximum exposure and less stress

Creating content is a never-ending part of running an online business. Everything is content – web page content, blog posts, newsletters, social media content. Maybe you’ve even got video and/or podcast content in the mix. Then, when you try to follow the marketing advice of creating/sharing content regularly, it can seem very overwhelming. But there’s …

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Are your pop-ups affecting your search ranking?

Are popups affecting your search ranking? cover graphic

As part of their continued effort to make mobile internet usage more user-friendly, Google changed their search algorithm to penalize pages that have “instrusive interstitials,” which refers to popups and popovers that cover the majority of the visible area. “They can frustrate users because they are unable to easily access the content that they were …

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