marketing - beyond the office

How to repurpose your content for maximum exposure and less stress

February 8, 2020February 4, 2020 by Terri Tutich

Creating content is a never-ending part of running an online business. Everything is content – web page content, blog posts, newsletters, social media content. Maybe you’ve even got video and/or podcast content in the mix. Then, when you try to follow the marketing advice of creating/sharing content regularly, it can seem very overwhelming. But there’s …

What is a Marketing Funnel?

February 8, 2020November 24, 2019 by Terri Tutich

Marketing funnels are one of the best ways to help generate leads while you are off doing other things – working with your customers, playing with your family, vacationing, sleeping – whatever. Funnels help you to connect with your audience without having to send every email individually. Exploring the funnel Basically, the idea of a …

Where to find images for your website

July 8, 2019February 11, 2018 by Terri Tutich

Having images on your site makes it a lot easier to read. We are visual people, and images should be used to help the reader understand your content or relate to it in some way. Pictures and other graphics also make your content seem less daunting. When your visitors come to your site and there …

Are your pop-ups affecting your search ranking?

January 17, 2017 by Terri Tutich

Are popups affecting your search ranking? cover graphic

As part of their continued effort to make mobile internet usage more user-friendly, Google changed their search algorithm to penalize pages that have “instrusive interstitials,” which refers to popups and popovers that cover the majority of the visible area. “They can frustrate users because they are unable to easily access the content that they were …

Resource Tip: Button Generator

September 18, 2015 by Terri Tutich

I came across this neat little tool the other day, and wanted to share it – the Call-to-Action Button Generator. I see a lot of websites with call to action buttons that don’t seem to fit in so well. Wrong color, wrong font, weird size/shape. It’s sad to see websites that people clearly worked very …

Goodbye, 2014. Helloooo 2015!

January 1, 2015 by Terri Tutich

It’s January again – how did that happen? Well, okay, I know how it happened, but it just doesn’t seem like enough time has gone by for the Earth to have gone ALL the way around the sun again. But it has, and now is the perfect time to set yourself up for a great, productive …

Save Facebook posts for later review.

August 4, 2014 by Terri Tutich

It never fails – I’m scrolling through my Facebook stream and I see an article that I want to read, but know I don’t have time to read it just then. Sometimes I take a screenshot, so I can go back to the Page or Profile that posted it to find it later. Sometimes I …

Are you guilty of spamming?

January 31, 2014 by Terri Tutich

Under the CAN-SPAM Act of 2003, there are certain conditions that have to be met for marketing emails to be sent from or to US residents. If you’re not familiar with those requirements, this video from the FTC (Federal Trade Commission) highlights seven things businesses that use email to promote their products or services need to …

Getting Started with MailChimp Signup Forms

March 27, 2019January 21, 2014 by Terri Tutich

MailChimp is a great email marketing platform, and is very user friendly to set up and get started with. In this video, I’m going to through step-by-step how to customize the design of your sign-up forms to coordinate with your website and more accurately convey your brand.

How Marketing Is Like Parenting

October 15, 2013 by Terri Tutich

I was running around the house this morning, getting the kids ready for their respective destinations today. And it occurred to me that, on some level, marketing is like parenting. The basic tasks associated with marketing go something like this: define your target market determine their pain points – what do they need? find a …

Video isn't so scary after all

May 21, 2019August 23, 2013 by Terri Tutich

For years, I’ve been watching everyone else do video marketing – tips, webinars, classes, product reviews, etc. And it always seemed like something that I didn’t have the right skillet to do. Or the right budget to pay someone to do for me. Until I found a 30 day video marketing challenge. Hm. The goal …

What is a Content Management System?

March 27, 2019December 7, 2011 by Terri Tutich

I was speaking with someone today about how using a Content Management System (CMS) can help them have more control over their small business website and was surprised to learn that she wasn’t familiar with the term. This was interesting to me as I thought it was a fairly well known term and was also …

5 Great Reasons to Use WordPress for your Website

December 29, 2010 by Terri Tutich

SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are always a few tweaks that can be made, but there are many SEO benefits that WordPress provides for free. Easy to learn & Use – Compared to other content management systems, it is so easy for someone to dive …

5 Website Irritations

March 25, 2010 by Terri Tutich

I applaud those that have the wherewithal and time to manage their own website. I really do. This may sound strange coming from someone who makes her living managing others’ websites but my goal is to make websites not look crappy. If you can’ t do that on your own, hire someone who can. If …