Make a Referral Week

Make-a-Referral-Week takes place March 9 through 13, 2009. The goal to generate 1,000 referrals to 1,000 small businesses as a testament to both the power of referrals and the power of small business in the nation’s economy. This week-long virtual event also will feature daily educational programs that show small-business owners how to put referral marketing to work for them.

BizBuilder Notes: Begin with the end in mind

One of the many topics of discussion this week at BizBuilderCT was about beginning with the end in mind. There were several newcomers to the group, both experienced entrepreneurs and new business owners. Regardless of experience level, a common theme that we all face is how to take the steps necessary to accomplish our goals. …

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Backup the backup

We all know the importance of routinely backing up our important files, right? Software systems and online services abound that make this seamless and easy for you. But what happens when your backup fails? It is important to have two backup systems. Ideally, one should be on site and one should be off. Use archiving …

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From Azeroth to the corner office

I’ll begin with a confession. I play WoW – World of Warcraft, for those that don’t know. But this isn’t really about me, it’s about my dear hubby. He is an avid WoW player, and has recruited nearly his entire family into playing as well. Talk about a family affair… During a recent planning meeting …

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Do What You Love…

I’m sure I’ve sparked someone’s attention with that post title and while not exactly my intent, it does fit more than anything else. I was inducted today as a member of the Southeastern Connecticut Women’s Network and had the opportunity to give my elevator speech to a room full of business women at once. What …

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To Text or Not To Text?

No, I’m not talking about texting on your phone. What I’d actually like to discuss is text vs. HTML eNewsletters. Being the web designer aficionado that I am, my tendency was to stick with HTML eNewsletters. But I’ve had a revelation of sorts recently. Every evening, I snuggle into bed and use my Blackberry to …

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Work Smarter

One of my favorite horoscopes went something like this: If an infinite number of rednecks shot an infinite number of shotguns at an infinite number of stop signs, you would eventually have the entire works of Shakespeare in Braille. While I have always enjoyed this horoscope, and chose to interpret it “if you persevere, you …

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Renew Your Business in the New Year!

Everything has to get done – but do you have to do it? Small business owners wear many hats, and sometimes it’s hard to remember to take one or two of them off. Think of your many job descriptions, a determine which ones you really like doing. Out of the remainder, determine which you can …

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Do what you like… and what you're good at.

You’d think, perhaps, by now, that certain things would no longer shock me and yet daily I stumble across websites that make me want to cry. Or fix it. Or just leave. If any of these websites was one that I had navigated to hoping to purchase something, they definitely just lost a sale. And …

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Hello, World!

If you’ve ever taken a programming class, you may know that “Hello, World!” is traditionally the first project that you create. Even blogs, as installed on your server, come with the default “Hello, World!” initial post. Well, I’ve decided to stick with the tradition. This, my inaugural blog post, shall remain entitled “Hello, World!” Web-savvy …

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