Rethinking

Have you ever had one of those days that make you question a decision you’ve made? If you haven’t, well, I’m jealous. If you have, you have my sympathies. I find that about once a month, something will cause me to reevaluate what I’m doing and if I want to continue doing it, or should …

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5 Website Irritations

I applaud those that have the wherewithal and time to manage their own website. I really do. This may sound strange coming from someone who makes her living managing others’ websites but my goal is to make websites not look crappy. If you can’ t do that on your own, hire someone who can. If …

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It's like sending radio waves into space

Several years ago, just after I opened my business, I sent out a round of letters to local real estate brokers. These letters were an introdution to the VA working model, and a listing of my services. I dutifully followed up on them by phone the following week, and got absolutely no response. Properly daunted, …

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Podcast Tips 1

Over the summer, I had the pleasure of attending PodCamp Boston. One of the first presenters that I listened to was Guido Stein, passing on some tips to getting started in podcasting. There are more of the technical than creative vein, but good stuff, nonetheless. Recording Audio GarageBand is great. Sadly, only available for Macs. …

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Facebook Profile vs. Fan Page

It seems that one of the biggest things that trips up people new to the social networking adventure is the difference between an individual profile and a Fan Page on Facebook. Let’s take a few minutes to try to straighten that out. When you sign up for Facebook, you create a profile. A profile should …

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Giving Great Customer Service

When was the last time that you experienced GREAT customer service? It seems that over the last decade or so, many businesses have adopted a model of striving to provide only adequate or good customer service. Most of the time, clerks and cashiers in stores barely smile or acknowledge you when you are at the …

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Social media marketing: first be social!

I love when I hear conversations about social media that contain complaints about a lack of response to marketing messages. Too often, it seems, people tend to focus on marketing and not the social part of it all. Social media is about building communities and developing relationships. Yes, there is currently a large commercial component …

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Simple Marketing Plan

So, you may be asking why a web developer is writing about Business Plans and Marketing Plans. To put it simply, I have a vested interest in my clients – current & future – clearly knowing how their business is doing, where they want it to go, and how it’s going to get there. Developing …

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Quick & Easy Business Plan

A business plan is one of those things that many people try to avoid when starting a business. When you try to research why you should have one or how to write one, you’ll most likely get results that make a business plan sound complicated, tedious, and unnecessary unless you’re looking for financing or investors. …

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User-Friendly Websites

The web used to be a great land of “build it and they will come” options. However, the proliferation of websites for every business venture means that your customers have many more options than ever before. A simple search for the topic of choice will direct an interested party to hundreds of websites. If yours …

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5 pages visitors look for on a website

One of the most comment questions that I get from new web development clients is about what kind of information to include on their brand-new website. Specifically, they want to know what pages and information their visitors will expect to be able to find. Here’s the top 5 pages or information areas that I recommend …

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Social Shipping?

“Social” has become a bit of a buzz word over recent times. Social networking. Social media. Social bookmarking. Social marketing. Social responsibility. And the latest that I’ve heard – Social shipping. Social shipping is a term I first came across on the Smashing Magazine website on the post about their upcoming book. Here’s how they …

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Podcasting with care

One of the great sessions that I attended at PodCamp Boston 4 was about Podcasting, led by Guido Stein. Guido covered many great tech tips about podcasting, from Recording to Editing to Posting and Interacting with your listeners. All of Guido’s great tips are available online. One of the things that was discussed is the …

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Word 2007 – Saving as Word 2003 or previous

This question recently came up, so I thought I’d put a quick how-to up here for future reference. Basically, there are two ways you can do this – by individual document, or change the default file format to Word 97-2003 compatible. Save individual document as Word 2003 format Click on the Office icon button in …

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Make a Referral Week

Make-a-Referral-Week takes place March 9 through 13, 2009. The goal to generate 1,000 referrals to 1,000 small businesses as a testament to both the power of referrals and the power of small business in the nation’s economy. This week-long virtual event also will feature daily educational programs that show small-business owners how to put referral marketing to work for them.