…And that’s the point I’m trying to make. Building a WordPress website on your own is totally do-able, but it will take longer than if you have someone do it for you. It will cost you less in actual money spent to do it yourself, but it will cost more in time and in lost sales and missed opportunities. You can save money or you can save time, but it’s not really possible to save both and end up with a quality website.
Sitemaps are useful for your website for a number of reasons, but mostly to help search engines find all of the fabulous content on your website. While it’s possible to create an XML Sitemap by hand, there are several handy tools that make it easy for anyone to create a sitemap for their website. Below …
One of the biggest misconceptions I see with people building their own website is not understanding what’s involved – what they need, both on the technical side and the creative/branding sitde. Through this series, I intend to give you the info you need to get started on the right foot, without getting stuck on the …
If you are in the WordPress world, I whole-heartedly believe that you need to attend a WordCamp at least once (a year), if not more. I attended my first WordCamp in 2010 in New York City. I had been using WordPress for just under two years at that point, and was living in Connecticut, so …
I have an issue that I’m assuming a lot of entrepreneurs have – or really anyone in business these days. I have a lot of email receipts from transactions and services that I subscribe to that I have to keep for tax purposes, but I don’t want to keep them all in my email for …
It’s January again – how did that happen? Well, okay, I know how it happened, but it just doesn’t seem like enough time has gone by for the Earth to have gone ALL the way around the sun again. But it has, and now is the perfect time to set yourself up for a great, productive …
It never fails – I’m scrolling through my Facebook stream and I see an article that I want to read, but know I don’t have time to read it just then. Sometimes I take a screenshot, so I can go back to the Page or Profile that posted it to find it later. Sometimes I …
I got an email from a copy-writer that I know the other day, and it seemed like a good thing to share on the blog… “Terri, I wanted to share the information below regarding a conversation I had with the developer I’ve used. I wanted to get your feedback on what he had to say …
The other night, hubby and I were talking about a new business venture he wanted to start – an actual, physical business that would require a decent amount of square footage, parking, and lots of startup inventory. A comic book store, to be more specific. And we discussed how the key to the success of …
If you haven’t heard about Heartbleed yet, please take a few minutes to read. And if you have heard about it, but aren’t convinced of the severity of it, you also need to read. “The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under …
I’ve heard about Toastmasters from several people over the years but never really knew what it was about. Last year, several people in my favorite networking group joined a new Toastmasters club in the area, and I decided to give it a try. For those that don’t know, Toastmasters is “on-profit educational organization that teaches …
Under the CAN-SPAM Act of 2003, there are certain conditions that have to be met for marketing emails to be sent from or to US residents. If you’re not familiar with those requirements, this video from the FTC (Federal Trade Commission) highlights seven things businesses that use email to promote their products or services need to …
MailChimp is a great email marketing platform, and is very user friendly to set up and get started with. In this video, I’m going to through step-by-step how to customize the design of your sign-up forms to coordinate with your website and more accurately convey your brand.
WordPress 3.8 a.k.a. “Parker” was released this week, with a new Dashboard look and some interesting new features. I’m trying something new in this video, and have recorded my “first look” at these changes. Check out the video below to see some of the new features and my reactions to them. I’d love to hear …
I was running around the house this morning, getting the kids ready for their respective destinations today. And it occurred to me that, on some level, marketing is like parenting. The basic tasks associated with marketing go something like this: define your target market determine their pain points – what do they need? find a …