Butcher, Baker, Candlestick maker: branding services

I was looking through the directory tonight for a professional organization, and was struck by how many people have multiple service angles that don’t seem to have anything to do with each other. The case that sticks out most in my head is the builder, remodeler, Certified Green building specialist and Quickbooks consultant – really?
Now, don’t get me wrong. I’m all for finding your professional passion and running with it. However, when offering different service bases that are so far removed from one another, is it really advisable to offer them through one business, or might it not be better to set up a secondary business for the second set of services. Personally, when I see someone offering such different services, I wonder about their commitment level to maintaining skill level and current knowledge of that service area.
I’d love to hear your thoughts on this.

3 thoughts on “Butcher, Baker, Candlestick maker: branding services”
  1. I agree with this post. You don’t necessarily have to stick to just one niche, but if you do want to service several they should be separated. By separated I mean, just as Terri pointed out, put on different websites. Offering too many different services is confusing for the public, but I would think also confusing for the one offering the services.

  2. I agree 100%. I know that when I am looking for a service provider I look for someone who fits my needs specifically. It is distracting to see things that you are not looking for and those too words ” Quickbooks consultant ” really stand out and now dominate the sentence.

  3. As long as the services are consistent with the site’s overall theme, I don’t think it’s a problem to have them listed under one umbrella. Of course, I’m biased because I’ve got my voiceover, coaching, media project management and advertising services all on my one site.
    The Quickbooks service does seem a bit out of place with
    this person’s other offerings, though.

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