Choosing an email marketing service

I’m a lurker, for lack of a better descriptor, in lots of different online groups targeted to to entrepreneurs and small biz owners. Many people join groups as a place to market themselves, but I like to “listen” to others, to see what questions and problems people have that I might be able to answer. …

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How do I maintain balance and avoid overwhelm as an entrepreneur?

How I maintain balance and avoid overwhelm

As an entrepreneur or small business owner, there may be lots of times where you feel overwhelmed, over-extended, and underwater, especially when you’re just getting started and trying to bootstrap everything. This is not uncommon, and concepts like “hustle culture” and thinking that you just need to work harder to be able to get it …

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How to be a better speaker

Can I make a website on Canva?

If you’ve been in your given business long enough, the opportunity usually arises to speak about a topic related to your business. This could be you creating short-from videos for social media, longer videos for YouTube or private courses, or live or recorded presentations as webinars or expert sessions as part of a conference or …

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Can you make a website with Canva?

Can I make a website on Canva?

So there I was, making my way around the internet, following one random thought/idea after another, and I ended up seeing someone selling a website template for Canva. What? Making a website on Canva? Is this even possible? Well, the short answer is No. Let’s explore… A while ago, Canva released the option to be …

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What is a Privacy Policy and Why Do I Need One?

When I’m helping my customers build a website, I always remind them that they should have a privacy policy. This is not always an easy or welcome conversation, but it is an essential one. Some of the reasons that you should have a privacy policy for your site include: Some advertising networks, such as Facebook …

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How to make content creation work for you

How to Make Content Creation work for you

Content creation doesn’t have to be hard. Sometimes we thing content creation has to be done a specific way, but that process or method is challenging for us, so we just don’t do it. Instead of giving up, I encourage you to think outside of the box, and look for ways around the challenging part …

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Blog-Post Bingo!

Blog Post Bingo Sample

Writing blog posts for most people, I think, falls under that love-it-or-hate-it category. I know a lot of people who really do love creating blog posts, creating content for their readers. And I know a lot of people who will find any excuse to not write them. But, the data really does prove that blog …

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5 pages you should have on your website

The single most common part of a website project that causes the biggest delays, time after time, is content. Trying to decide what to put on your website seems to send most people straight into analysis-paralysis. And I totally get it. But – a website without content is just some pretty pictures, and that’s not …

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Yes, it costs that much. Let me tell you why.

…And that’s the point I’m trying to make. Building a WordPress website on your own is totally do-able, but it will take longer than if you have someone do it for you. It will cost you less in actual money spent to do it yourself, but it will cost more in time and in lost sales and missed opportunities. You can save money or you can save time, but it’s not really possible to save both and end up with a quality website.

Podcasts I love to listen to

Since the Pandemic started, I don’t get as much time to myself as I would like, but when I do, I like to listen to podcasts. I try to squeeze them in when I’m out taking a walk, or even when I’m grocery shopping (which makes it easier to keep focused on my list.) I …

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How solving a clients problem led to them hiring me

How solving a clients problem led to them hiring me

When I’m talking with customers who are wondering what to blog about, I always suggest starting with their frequently asked questions from their customers – what are the common problems that motivate a customer to reach out to them. Pick one of those and write a blog post exploring the question and then your answer. …

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What scheduling service should I use on my website?

What scheduling service should I use on my website?

There are many different reasons you might want to enable your customers to book an appointment directly on your calendar without the inevitable back and forth emails trying to find a suitable date and time. Website Scheduling Services Here’s a rundown of some of the more popular appointment scheduling services: Acuity Acuity offers a 7 …

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The day everything changed…

I remember the moment well, on March 13, when I learned that school would be closed “for at least the next two weeks.” The kids were off of school that day for in-service and I was sitting at the dining room table and it sort of felt like the bottom fell out of, well, everything. …

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Do I have to do social media?

Do I have to do social media?

I had a talk today with a client who had booked a social media consultation. She had said she wanted to figure out how to use social media, and what would be the easiest/simplest way for her to do it. We started the conversation with a discussion about her blog project, and its history. She …

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