How to make content creation work for you

How to Make Content Creation work for you

Content creation doesn’t have to be hard. Sometimes we thing content creation has to be done a specific way, but that process or method is challenging for us, so we just don’t do it. Instead of giving up, I encourage you to think outside of the box, and look for ways around the challenging part …

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Blog-Post Bingo!

Blog Post Bingo Sample

Writing blog posts for most people, I think, falls under that love-it-or-hate-it category. I know a lot of people who really do love creating blog posts, creating content for their readers. And I know a lot of people who will find any excuse to not write them. But, the data really does prove that blog …

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5 pages you should have on your website

The single most common part of a website project that causes the biggest delays, time after time, is content. Trying to decide what to put on your website seems to send most people straight into analysis-paralysis. And I totally get it. But – a website without content is just some pretty pictures, and that’s not …

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Yes, it costs that much. Let me tell you why.

…And that’s the point I’m trying to make. Building a WordPress website on your own is totally do-able, but it will take longer than if you have someone do it for you. It will cost you less in actual money spent to do it yourself, but it will cost more in time and in lost sales and missed opportunities. You can save money or you can save time, but it’s not really possible to save both and end up with a quality website.

Podcasts I love to listen to

Since the Pandemic started, I don’t get as much time to myself as I would like, but when I do, I like to listen to podcasts. I try to squeeze them in when I’m out taking a walk, or even when I’m grocery shopping (which makes it easier to keep focused on my list.) I …

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How solving a clients problem led to them hiring me

How solving a clients problem led to them hiring me

When I’m talking with customers who are wondering what to blog about, I always suggest starting with their frequently asked questions from their customers – what are the common problems that motivate a customer to reach out to them. Pick one of those and write a blog post exploring the question and then your answer. …

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What scheduling service should I use on my website?

What scheduling service should I use on my website?

There are many different reasons you might want to enable your customers to book an appointment directly on your calendar without the inevitable back and forth emails trying to find a suitable date and time. Website Scheduling Services Here’s a rundown of some of the more popular appointment scheduling services: Acuity Acuity offers a 7 …

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Do I have to do social media?

Do I have to do social media?

I had a talk today with a client who had booked a social media consultation. She had said she wanted to figure out how to use social media, and what would be the easiest/simplest way for her to do it. We started the conversation with a discussion about her blog project, and its history. She …

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10 Quick Social Media Marketing Tips

10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. 1. Reserve your username across all platforms  Reserve all your usernames across all the social media …

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5 Blog Post Ideas to Get You Started

5 Blog Post Ideas to Get You Started

Write a How-To post Walk-throughs, tutorials and how-to’s tend to do very well online. How many times have you done this: We’ve all done it – gone to Google (or your favorite other search engine) and started typing “How to…” into the search box. I’ve done this with repairing things on my car, fixing things …

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Planning a WordCamp: Organizer’s Notes

Planning a WordCamp: Organizer’s Notes

I was asked recently to “brain dump” my thoughts and experiences about organizing a WordCamp and I thought some of you might find this helpful, too. I was Co-Organizer of WordCamp Pittsburgh in 2016, and Organizer of WordCamp Pittsburgh 2017 & 2018. All of this is as correct as I can make it as of …

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What can you do if your business is slow right now?

What can you do if your business is slow right now?

One of the under-recognized groups that are being affected by social distancing, stay at home orders, and shelter in place orders is small business owners. The reasons these various orders can affecting these businesses are varied and include things their customer base not being able to get to them, or conserving spending because of an …

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Educational Resources while Social Distancing

Online Educational Resources during Social Distancing

This isn’t my standard sort of post, but I feel like a lot of you might be in the same place I am, with kids at home from school because of social distancing initiatives, and you might potentially be at a loss at how to fill their time (especially if you’re trying to get work …

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