- Services/Products– Don’t just list them; describe them! Tell your customers how each product or service is going to help them, what they’re going to gain from purchasing it, and why they should buy it from you, specifically. What about your product or service is different, better or more effective?
- Solutions – Now that you’ve described all of your fabulous products and services, give your visitors some concrete examples of how these services have helped other customers. Sometimes this page could be called Case Studies , or Portfolio for designers. Whatever you call it, this is your opportunity to showcase the ways that you can help your potential customers with your products or services.
- Testimonials: You’ve described your products and services. You’ve given your visitors practical examples of how these same products and services have helped others. What’s next? Testimonials! Direct quotes from your happy customers that hopefully include some detail about how you helped them and how or why you are the right choice for the visitor. People want to do business with people that they know, like and trust. Seeing happy results from other customers helps potential clients trust your abilities better. There are many easy ways to collect testimonials and comments from your customers, if you don’t already have them. Stay tuned for a Bonus post with some tips to help you.
- Call to Action – Okay, so this isn’t really a page. It’s more an element that should be on most, if not all, pages on your site. It should be simple, easy to understand and eye-catching. It tells the visitor what you want them to do. Some common examples are:
- Request More Information
- Schedule Consultation
- Submit Order
- Sign-up for Newsletter or White Paper
- Connect on one (or more) social network(s)
No matter what your Call to Action, the overall objective is to get visitors to contact you, and the get them to give you, at the very least, their name and email address, that you can add to your “house list” for marketing purposes. Stay tuned for more information on how to market to your house list.
- Confirmation page: You’ve described your fabulous products or services. You’ve gien your visitors concrete examples of how your products or services can help them. You’ve enticed them to sign up or request information with a compelling Call to Action. Now they need a confirmation page. Your visitors want to know that their request/submission/sign-up/etc. was successful. Redirecting a visitor to a confirmation page after successful form submission, or adding a “Success” type of message to their existing page, gives the visitor a higher sense of trust with your website and the process and, therefore, in you.
A cofirmation page is also a great place to offer free information or additional resources, such as a white paper, e-book, or information article.