Have you ever clicked on a link that didn’t work, or took you somewhere unexpected? A few weeks ago, I visited a site from a promotional email that I received, and then clicked on the link for their contact page. And instead I got a 404 error. I couldn’t even reach out the person to …
One of my clients recently forwarded an email they had received claiming their Facebook page was violating Community Standards. My client was suspicious but concerned because no one wants to have their Facebook page taken down for violations – especially if they’ve been using it to build leads or run ads. Since that initial message …
All my life, I’ve heard quotes and adages about how all you have to do to be successful is to work hard. And if you’re not successful, you need to just work harder. I tried my very best to follow that school of thought, but things didn’t always turn out the way I thought they …
I’m a lurker, for lack of a better descriptor, in lots of different online groups targeted to to entrepreneurs and small biz owners. Many people join groups as a place to market themselves, but I like to “listen” to others, to see what questions and problems people have that I might be able to answer. …
As an entrepreneur or small business owner, there may be lots of times where you feel overwhelmed, over-extended, and underwater, especially when you’re just getting started and trying to bootstrap everything. This is not uncommon, and concepts like “hustle culture” and thinking that you just need to work harder to be able to get it …
If you’ve been in your given business long enough, the opportunity usually arises to speak about a topic related to your business. This could be you creating short-from videos for social media, longer videos for YouTube or private courses, or live or recorded presentations as webinars or expert sessions as part of a conference or …
So there I was, making my way around the internet, following one random thought/idea after another, and I ended up seeing someone selling a website template for Canva. What? Making a website on Canva? Is this even possible? Well, the short answer is No. Let’s explore… A while ago, Canva released the option to be …
When I’m helping my customers build a website, I always remind them that they should have a privacy policy. This is not always an easy or welcome conversation, but it is an essential one. Some of the reasons that you should have a privacy policy for your site include: So what is a privacy policy? …
Content creation doesn’t have to be hard. Sometimes we thing content creation has to be done a specific way, but that process or method is challenging for us, so we just don’t do it. Instead of giving up, I encourage you to think outside of the box, and look for ways around the challenging part …
One of the most common objections that I hear from my clients on why they don’t want to “do a blog” is because they don’t know what to blog about. They seem to have nightmares about having to create new content from thin air daily and stress over where they’re going to come up with …
Writing blog posts for most people, I think, falls under that love-it-or-hate-it category. I know a lot of people who really do love creating blog posts, creating content for their readers. And I know a lot of people who will find any excuse to not write them. But, the data really does prove that blog …
The single most common part of a website project that causes the biggest delays, time after time, is content. Trying to decide what to put on your website seems to send most people straight into analysis-paralysis. And I totally get it. But – a website without content is just some pretty pictures, and that’s not …
…And that’s the point I’m trying to make. Building a WordPress website on your own is totally do-able, but it will take longer than if you have someone do it for you. It will cost you less in actual money spent to do it yourself, but it will cost more in time and in lost sales and missed opportunities. You can save money or you can save time, but it’s not really possible to save both and end up with a quality website.
Since the Pandemic started, I don’t get as much time to myself as I would like, but when I do, I like to listen to podcasts. I try to squeeze them in when I’m out taking a walk, or even when I’m grocery shopping (which makes it easier to keep focused on my list.) I …
When I’m talking with customers who are wondering what to blog about, I always suggest starting with their frequently asked questions from their customers – what are the common problems that motivate a customer to reach out to them. Pick one of those and write a blog post exploring the question and then your answer. …