Do I have to do social media?

I had a talk today with a client who had booked a social media consultation. She had said she wanted to figure out how to use social media, and what would be the easiest/simplest way for her to do it. We started the conversation with a discussion about her blog project, and its history. She …

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10 Quick Social Media Marketing Tips

10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign. 1. Reserve your username across all platforms  Reserve all your usernames across all the social media …

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How to Easily create a private page for multiple users in WordPress

Create a Private Content Page in WordPress

Someone asked in a Facebook group I’m in how to make a private page for multiple users to access without using a full-blown membership plugin and without using one shared password-protected page. I had done something like this recently for a project and wanted to share how to do it. It only requires two plugins …

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What can you do if your business is slow right now?

What can you do if your business is slow right now?

One of the under-recognized groups that are being affected by social distancing, stay at home orders, and shelter in place orders is small business owners. The reasons these various orders can affecting these businesses are varied and include things their customer base not being able to get to them, or conserving spending because of an …

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How to repurpose your content for maximum exposure and less stress

How to repurpose your content for maximum exposure and less stress

Creating content is a never-ending part of running an online business. Everything is content – web page content, blog posts, newsletters, social media content. Maybe you’ve even got video and/or podcast content in the mix. Then, when you try to follow the marketing advice of creating/sharing content regularly, it can seem very overwhelming. But there’s …

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What is a Marketing Funnel?

Marketing funnels are one of the best ways to help generate leads while you are off doing other things – working with your customers, playing with your family, vacationing, sleeping – whatever. Funnels help you to connect with your audience without having to send every email individually. Exploring the funnel Basically, the idea of a …

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Review Your Products and Services

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Websites are not a set-it-and-forget-it marketing channel, but I feel like a lot of business owners treat them like they are, especially in a service-based business. At least once a year, I recommend that you take a look at the products/services that you have listed on your site and make sure they are still relevant, …

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Tools I Use in My Business

Running a business online means there’s a lot of pieces that need to fit together to make everything work – and as smoothly as possible, so we business owners are not spending our days in tools and integrations instead of working with our customers and using our gifts. So, I now present a listing of …

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What I learned writing a blog post in Gutenberg

Gutenberg is the new editor for WordPress that was released with WordPress version 5.0 in December 2018. It’s an entirely different editing experience and has been confusing and frustrating many people in the WordPress community. The plugin has been available for testing as a plugin since development on it began. This allowed WordPress users to …

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