Managing broken links and redirects

Have you ever clicked on a link that didn’t work, or took you somewhere unexpected? A few weeks ago, I visited a site from a promotional email that I received, and then clicked on the link for their contact page. And instead I got a 404 error. I couldn’t even reach out the person to …

Read more

Beware Scam Messages about your Facebook Page

One of my clients recently forwarded an email they had received claiming their Facebook page was violating Community Standards. My client was suspicious but concerned because no one wants to have their Facebook page taken down for violations – especially if they’ve been using it to build leads or run ads. Since that initial message …

Read more

Working harder isn’t always the answer

All my life, I’ve heard quotes and adages about how all you have to do to be successful is to work hard. And if you’re not successful, you need to just work harder. I tried my very best to follow that school of thought, but things didn’t always turn out the way I thought they …

Read more

Choosing an email marketing service

I’m a lurker, for lack of a better descriptor, in lots of different online groups targeted to to entrepreneurs and small biz owners. Many people join groups as a place to market themselves, but I like to “listen” to others, to see what questions and problems people have that I might be able to answer. …

Read more

How do I maintain balance and avoid overwhelm as an entrepreneur?

How I maintain balance and avoid overwhelm

As an entrepreneur or small business owner, there may be lots of times where you feel overwhelmed, over-extended, and underwater, especially when you’re just getting started and trying to bootstrap everything. This is not uncommon, and concepts like “hustle culture” and thinking that you just need to work harder to be able to get it …

Read more

How to be a better speaker

Can I make a website on Canva?

If you’ve been in your given business long enough, the opportunity usually arises to speak about a topic related to your business. This could be you creating short-from videos for social media, longer videos for YouTube or private courses, or live or recorded presentations as webinars or expert sessions as part of a conference or …

Read more

Can you make a website with Canva?

Can I make a website on Canva?

So there I was, making my way around the internet, following one random thought/idea after another, and I ended up seeing someone selling a website template for Canva. What? Making a website on Canva? Is this even possible? Well, the short answer is No. Let’s explore… A while ago, Canva released the option to be …

Read more

What is a Privacy Policy and Why Do I Need One?

When I’m helping my customers build a website, I always remind them that they should have a privacy policy. This is not always an easy or welcome conversation, but it is an essential one. Some of the reasons that you should have a privacy policy for your site include: So what is a privacy policy? …

Read more

How to make content creation work for you

How to Make Content Creation work for you

Content creation doesn’t have to be hard. Sometimes we thing content creation has to be done a specific way, but that process or method is challenging for us, so we just don’t do it. Instead of giving up, I encourage you to think outside of the box, and look for ways around the challenging part …

Read more

Blog-Post Bingo!

Blog Post Bingo Sample

Writing blog posts for most people, I think, falls under that love-it-or-hate-it category. I know a lot of people who really do love creating blog posts, creating content for their readers. And I know a lot of people who will find any excuse to not write them. But, the data really does prove that blog …

Read more

5 pages you should have on your website

The single most common part of a website project that causes the biggest delays, time after time, is content. Trying to decide what to put on your website seems to send most people straight into analysis-paralysis. And I totally get it. But – a website without content is just some pretty pictures, and that’s not …

Read more

Yes, it costs that much. Let me tell you why.

…And that’s the point I’m trying to make. Building a WordPress website on your own is totally do-able, but it will take longer than if you have someone do it for you. It will cost you less in actual money spent to do it yourself, but it will cost more in time and in lost sales and missed opportunities. You can save money or you can save time, but it’s not really possible to save both and end up with a quality website.

Podcasts I love to listen to

Since the Pandemic started, I don’t get as much time to myself as I would like, but when I do, I like to listen to podcasts. I try to squeeze them in when I’m out taking a walk, or even when I’m grocery shopping (which makes it easier to keep focused on my list.) I …

Read more

How solving a clients problem led to them hiring me

How solving a clients problem led to them hiring me

When I’m talking with customers who are wondering what to blog about, I always suggest starting with their frequently asked questions from their customers – what are the common problems that motivate a customer to reach out to them. Pick one of those and write a blog post exploring the question and then your answer. …

Read more